Chances are, you’ve already heard (maybe from a web designer or digital marketing company) that your website needs to be mobile-friendly if you want to be competitive in today’s online market.
Mobile Internet Use
In October 2016, mobile traffic officially surpassed desktop traffic on the internet.
For the past 3 years, people have consistently accessed the internet from their mobile phone or tablet more than from a desktop or laptop computer. Desktop traffic has actually been decreasing for more than a decade and mobile internet use continues to grow. This could mean that people are looking at the desktop version of your website only 20% of the time.
“Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead.”
How Does Your Audience Browse?
Despite the overall trend towards mobile, there are still some industries where most website traffic still comes from desktop computers. Analyze our buyer personas we get a better idea of how your audience browses the web. Mobile is especially crucial to local service-based industries, like locksmith services, for example. Someone in need of emergency roadside service is almost certainly going to search for a local business using their mobile device.
Mobile-Friendliness and SEO
By Google when deciding how to rank your website on search engines, mobile usability is ranked as the third most important of all the factors. Google made an even bigger shift to mobile in November 2016 when it declared that it would crawl the mobile version of websites before the desktop version. Furthermore, Google is going to take its ranking signals from the mobile version of your website, not the desktop version. This could affect your rankings in Google.
Mobile-Friendly Responsive Design
If you’ve created or redesigned your website in the past couple of years, chances are your developer used responsive design. Responsive design adapts the display of your website to the size of the device screen being used. In some cases, this means an auto-resizing of the content. In other cases, it can mean a drastically different appearance with simplified content or different, mobile-friendly navigation, for instance.
Make Your Website Mobile-Friendly
- Not sure if your site is mobile-friendly? Use Google’s Mobile-Friendly Test.
- If you’d like help analyzing your target market and website analytics to determine if a mobile redesign is right for you, feel free to contact us.
You are welcome to check out Our Portfolio for Shopping Cart websites.