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Be Mobile-Ready for Mobile-First Indexing
Our first trend is one that’s continuing from recent SEO trends in 2018.
Back on March 26, 2018, Google announced they were rolling out mobile-first indexing on their Webmaster Central Blog.
Previously, Google web crawlers looked at the desktop version of your pages and content to populate the SERPs. However, with the switch to mobile-first, this means that Google will be looking at the mobile version of your pages for indexing and ranking.
So, what if you don’t have a mobile version of your website?
What happens?
Google will still look at your desktop site version to rank your pages.
HOWEVER:
Your pages probably won’t display properly for users on mobile devices (or they’ll be difficult to navigate, read, and use).
THUS:
Your page rankings will most likely suffer (if they haven’t already).
In other words, why haven’t you updated your website for mobile browsing yet?
To be as mobile-friendly as possible for all shapes, sizes, and types of devices, Google first and foremost recommends using responsive design.
However, if you have two versions of your website (a desktop version and a mobile version), the search engine has some best practices you can follow for good results
Featured Snippets Rankings Will Go Up in Value
Overwhelmingly, featured snippets are taking over the top spot in Google rankings for lots of keywords.
This is a big deal – users see these results at the top of the page, where the #1 ranked piece of content used to appear. In other words, that prime real estate is no longer guaranteed. Many marketers are thus calling this highly desirable snippet spot “position zero.”
Create Content that Ranks on Page 1
Before you can even think about getting your content in featured snippets, first, you need it to rank on its own.
Focus on Answers to Questions
Use Numbered and Bulleted Lists, Especially for Subheaders
To get your content in list-style featured snippets, always make sure you use properly formatted subheaders (H2s and H3s) to break up and organize your text.
Shift Your Focus Away from Google
So far, we’ve consistently referred almost exclusively to Google when considering SEO. This is no accident, considering that it remains the most popular search engine by far. Still, it may not be a good idea to focus solely on Google’s ranking algorithms when putting together your SEO strategy.
Amazon’s search engine, for example, is becoming one of the most significant on the web. As it turns out, over half of shoppers turn to Amazon when searching for products, rather than to Google. Another example comes in the form of YouTube, which remains the world’s second largest search engine.
What this means for you is that relying solely on Google may not be feasible from now on. For example, if you want your products to be more visible, you’ll need to consider Amazon to a much larger degree. If you have a lot a video and other non-text content, on the other hand, YouTube and similar platforms should be high on your list of targets.
Understand How Blockchain Affects SEO
If you’ve never heard of ‘blockchain’ before, you’re not alone. While the concept is too complex to do full justice here, we can break it down in simplified terms. In essence, a blockchain is a list of records that cannot be modified after the fact. Every item – or block – in the chain is recorded and preserved as-is forever.
This technology can affect SEO, because using blockchain changes the relationship between advertisers and website owners. With blockchains, you can guarantee that every click is valid, meaning that the days of bot visitors are over. This will lead to improved verified data, meaning that sites won’t be able to get away with artificially improving their rankings using automated clicks.
At this point, your best move is simply to learn more about blockchain and how it can affect your site and business. This is a complex and nuanced topic, so being prepared is key. You may even wish to hire an expert to help you if you’re interested in implementing blockchain yourself.
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